[Event, PR]
Ruinart x Jeppen Hein
Event branding for Ruinart Carte Blanche 2022 x Jeppe Hein at Palais de Tokyo. Art direction for participatory installation exploring emotions through color and the four elements of champagne-making.
Year
2022
Role
Art Director Junior
Scope
Event, Activation, Social Media
Overview
Jeppe Hein created an evolving installation translating his immersive experience in Champagne terroir. "Récits de Champagne" was a participatory installation invoking earth, water, air, and fire - essential elements in champagne production. Visitors could draw faces with white chalk on colored surfaces representing different emotions, following the motto "right here, right now."
Approach
Art directed event collateral including co-created event book, menus, table names, and print materials for the Palais de Tokyo activation. Collaborated with Friends of Friends on Berlin social content. Translated Jeppe Hein's playful, participatory artistic vision into cohesive brand touchpoints while respecting Ruinart's luxury champagne house heritage.
