[Multi-channel B2B marketing campaign]
Financial Advisory Campaign - UpSlide
Multi-channel campaign targeting financial advisory firms outside the Big 4, exploring how smaller firms compete and leverage AI to stay relevant.
Year
2025
Role
Brand Design Manager
Scope
Digital Report, Social, Email Campaign
Overview
Explored how AI is transforming advisory workflows through digital touchpoints: LinkedIn ads segmented by seniority, interactive report, landing page, email campaigns, and organic social content.
Approach
Tested a different visual direction from our IB campaign - high contrast anthracite/black against light beige tones. Introduced organic counterforms suggesting scale and modularity, while keeping UpSlide's signature colors as accent notes.
