[Multi-channel B2B marketing campaign]
Investment Banking Campaign - UpSlide
Multi-channel campaign targeting tier-1 financial institutions.
The campaign generated strong engagement with a 52% email open rate and 9% CTR, reaching decision-makers at institutions like Nomura and Lazard.
Year
2024
Role
Brand Design Manager
Scope
Digital Report, Web, Webinars
Overview
Survey campaign in partnership with Censuswide and Williams Lea, targeting C-level executives - primarily CTOs and IT decision-makers at investment banks. The focus was on AI's impact on investment banking workflows and how technology is reshaping the industry.
Approach
Leaned into finance industry codes - deep blue palette with dynamic shapes to convey AI-driven innovation and movement. While keeping UpSlide's signature colorful icons, we used punchy accent colors to highlight key data and keywords - creating contrast against the finance blue while maintaining brand recognition.
